“HEY,
A COMMERCIAL.
TURN IT UP!”
It’s not often that customers seek out advertising. ALLEARS is out to change that. From branding to retail promotions, we’ve helped small and large businesses, including many Fortune 500 companies, create radio advertising that people actually enjoy, and take action on.
ALLEARS AUDIO ADVERTISING
STREAMING & AM/FM RADIO • PODCASTS
DIGITAL AUDIO
Radio isn’t dead. It’s just moved to a new channel.
Local radio has long been the most cost-effective advertising media, especially for small businesses. But times have changed. Today, platforms like Spotify, Apple Music, and Pandora reach a wider customer base with listeners who are tuned in for longer – more than 90 minutes a day, on average. Streaming audio is definitely here to stay.
2022 STREAMING AUDIO STATS (US)
90MINUTES
average amount, music streamed per day
50%
of Millennials stream audio every day
406MILLION
​
active users on Spotify (USA)
98%
ad listen-through rate
REAL CLIENT KUDOS
"SOME OF THE BEST S--- IN YEARS! REALLY FUNNY...
I LOVE IT."
Sammy Hagar
Entrepreneur and Rock & Roll Hall of Fame member
Re: Red Rocker Bar & Grill campaign
ACCESS
Reach customers where they are, which is pretty much everywhere.
Thanks to the mass adoption of smartphones, smart speakers, and wireless headphones, it’s never been easier to access music, entertainment, and news – including local radio stations – via digital streaming or podcast downloads, whenever and wherever one wants. For small businesses, the opportunity to reach your customers with online radio advertising has never been better.
TARGETING
Now you can target left-handed, college-educated, Hispanic women, aged 28-54, who listen to show tunes, enjoy gardening, and own ferrets.
Targeting is a vital advantage to digital audio advertising. With the ability to choose your audience with precision, your commercials reach the customers who are most relevant to your business goals. Plus, users are 100% logged-in and authenticated, not robots.
INSIGHTS
Knowing customers this well usually requires a strip search.
With streaming and downloaded audio you can track ad delivery, performance, streaming conversion, and more to see how often your ads are reaching your target audience and how effective they are in meeting your desired outcomes. Measuring advertising campaign success has never been easier. Or creepier.
REAL CLIENT KUDOS
"REMINDED ME
OF THE GREAT SEINFELD WRITING."
John O'Hurley
Actor / Voice Talent
WHY ALLEARS
We’re a new company with decades of experience.
Your campaign will be created by a proven, award-winning creative team that has written and produced hundreds of radio commercials for Fortune 500 brands and local mom-and-pop stores. Strategy, writing, casting, talent direction, recording, sound effects editing, custom music – at every stage, ALLEARS is uniquely suited to maximize the power of digital audio advertising for your business.
CREATIVITY
See with your ears –When done well, audio ads can’t be ignored.
The most effective audio ads aren’t simply wall-to-wall voiceover. Anyone can do that, and unfortunately most do – and their commercials are ignored. But when done correctly, audio ads get the listener to participate. It's a technique developed in the early days of radio called "Theater of the Mind." These ads utilize sound effects and clever copy to keep the listener's attention, encouraging them to imagine and, by imagining, participate in the advertisement. And when that happens, you’re halfway to a sale.
QUALITY
Audio platforms offer free ad production. Unfortunately, you get what you pay for.
Digital audio technology exploded so quickly that it outpaced creative capabilities. The result: millions of awful ads. While the tech guys are great at developing new platforms to support ads, they’re not so talented at creating memorable advertising. Don’t worry, you now have access to one of the most talented commercial audio production teams in the nation – ALLEARS – right here in Little Rock, Arkansas.
" OUR SUCCESS HAS A LOT TO DO WITH OUR EDGY AND INVENTIVE COMMERCIALS THAT REALLY HAVE GOTTEN PEOPLE'S ATTENTION. "
General Manager of Southland Casino
REAL CLIENT KUDOS
CLIENTS
We won’t drop the ball, but we will drop a few names.
You can trust ALLEARS with your campaign. Our experience includes decades with some of the largest advertising agencies in the region working on some pretty big clients, including McDonalds, Terminix, Burger King, Hilton, Meineke, 7-Eleven, L’Oreal, Simmons Bank, and Reynolds Tobacco. We’ve also worked on plenty of small ones. But no matter your size, our specialty is the same: creating memorable audio ads that make the most of technology.